how to give a presentation: advice from anthony robbins

{ok, he didn’t give me the advice personally but you know how much I love the guy so I don’t think he’ll mind}

In the 2014 Advice Issue of Fortune Magazine, Anthony Robbins is featured as the CEO whisperer; it’s a great title but for me he’ll always be a life whisperer – his book Unlimited Power changed my life when I was 17. No one had told me that I was, or could be, the master of my fate. To learn, at such a young age, that by taking a proactive approach to life and business I could improve my odds of becoming successful was invaluable. The book shaped the way I made decisions and cultivated a sense of self-worth in me that was unavailable from external sources. Anthony Robbins taught me that I had the power to create my own path and validate my own pass. SAY WORD.

Robbins’ Rules: How to Give a Presentation
Five tips for engaging a crowd like Tony.

1 DO YOUR HOMEWORK

“My first thing in preparing for a presentation,” says Robbins, “is you’ve got to know your audience and what their deepest needs are, their deepest desires, and their deepest concerns. That’s more important than anything else. You have to carve your message and really make sure that it’s going to hit the mark for who you’re speaking with. So I usually do quite a bit of homework in advance, and I have a team of people who also do homework. You can’t add value until you know their needs.”

2 RESPECT YOUR AUDIENCE

“It’s not enough just to know your audience. You’ve got to honestly respect them too. You can’t influence someone you’re judging. So when I sit down and do the slides, I think, ‘Who’s in this audience? What do I respect about them? What do I appreciate about them?’ That gives me a connection with them that I—and they­—can feel.”

3 GO DEEP QUICKLY

“The next question is to ask, ‘How am I going to engage them from the very beginning—to quickly get to what matters to them?’ And to engage other people, you’ve got to be engaged. One way to engage is with shock. Or entertainment. But I think, ‘Let’s engage with the truth. Let’s go for what’s real and raw.’”

4 KNOW YOUR OUTCOME

“You need an outline of what you want to do, but the key is to know your outcome. I pick outcomes that I’m passionate about. I don’t think anyone should ever speak about anything they’re not passionate about. If you’re not passionate about something, no one else is going to be, and you’re wasting everyone’s time.”

5 EMBRACE SPONTANEITY

“Some people clearly need a sequence in their presentation to be able to function, and I understand that. But you also have to be able to flex so that you can be real and in the moment. People are starving for spontaneity. Everybody’s sick of watching somebody do a PowerPoint. I mean, it’s just absurd.”

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